Make sure you specify an accurate title in the TITLE tag (and use some of your targeted keywords near the beginning of your title)

Specify some keywords in the KEYWORDS META tag. Although it is not really used for ranking, it is used by search engines to confirm the contents of the page

And use the DESCRIPTION meta tag to give a short description of the page.

Do not use javascript for important links, do not participate in linking schemes or link farms, do not duplicate content on your site. Do not make the colour of your text the same as your background. Stay away from flash and excessive use of images.

There are many other do’s and don’ts so the bottom line is, create your pages with useful original content with the users of the content in mind. If you do that and supply the Internet community with helpful information you will rank high on the search engines because you are giving people what they are looking for.

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References :

but it costs money… nothings free!!
References :
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